bbcon is October 17 – 19 in Baltimore, Maryland! This conference brings together thousands of non-profit professionals to discuss current trends, best practices, and outcome‐based solutions that help advance the social good movement.
bbcon offers an unparalleled learning experience and insights into innovative technology that will help power your passion. You’ll have plenty of opportunities to have fun along the way, including networking with your peers and meeting one-on-one with Blackbaud experts and industry thought leaders.
So, what's at bbcon for a professional like you?
There is a lot to tell you! Here are some quick links to skip around this post:
- Arts & Cultural General Sessions >
- Altru Product Sessions >
- University Day (October 16) >
- Early Bird Registration >
This year, the Arts and Cultural track has its own Big Idea session, and we have doubled the number of educational sessions from some of the arts and cultural industry’s best and brightest minds. Below is a list of the bbcon sessions created just for you.
- Arts & Cultural Track Keynote: The Audience Engagement Journey
Whether you work in performing arts, museums, or zoos, your opportunities for establishing deeper connections and creating signature experiences begin the moment a new ticket buyer enters your doors. We will kick off our arts & cultural bbcon track with an exploration of the audience engagement journey, led by Nik Honeyset, the CEO of the Balboa Park Online Collaborative. Nik will discuss where audience engagement strategies are trending, who’s doing it will, and how you can change the game at your organization. This dynamic session will kick off will a live example of audience engagement that you won’t want to miss!
HOST: Nik Honeysett, CEO, Balboa Park Online Collaborative
- The Case for Creative Placemaking
The Creative Placemaking movement, which creates thriving neighborhoods and communities by infusing them with arts and culture, has swept the nation and produced millions of grant dollars from major arts funders. However, creative placemaking efforts are still diffused, making it a challenge to connect community leaders with funding and best practices. This past year, the Bolz Center for Arts Administration and Blackbaud came together in an effort to engage and unite creative placemakers, and to connect influencers with funding, toolkits, and each other. In this session, learn how you can find funding for creative placemaking in your community and broader engagement and advocacy strategies that benefit any mission-driven organization.
HOSTS: Laura Beussman, Sr. Marketing Manager for Blackbaud's Arts & Cultural Group with Sherry Wagner-Henry, Director of Bolz Center for Arts Administration, University of Wisconsin
- The Business of Digital Engagement
Digital. Is it about websites and social media? Or is it our greatest strategic partner in relevancy, capacity, engagement, and business decision-making? Join this session for a tactical look at how cultural organizations can leverage digital technology to better serve audiences and deliver on missions.
HOST: Paul Burke, CEO of Guru with Nik Honeysett, Board Member of Guru
- Bringing Fun to Fundraising: Gamification & Virtual Reality
With the rise of virtual reality games, what can children's museums do to leverage this new technology to meet their bottom line? We'll explore how children's museums are using Pokemon® and other gamification platforms to expand and ignite their fundraising and membership campaigns.
HOSTS: Jennifer Leavitt, Principal Arts & Cultural Consultant for Blackbaud with Courtney Grainger, Altru Sr. Product Manager for Blackbaud
- Boosting Your Online Sales with Website Optimization
Do you have clear goals for your website? Is your website effectively communicating your organization’s brand and mission? Does your website make it easy for visitors to buy tickets and make donations? Your website is your biggest asset, and each year it becomes a more important channel: while donations to arts and cultural organizations were flat last year, online giving grew 8.3%. Sacramento Zoo and the Gaillard Center put their website to work for them, and found not only did they grow online ticket sales and donations, but also the project helped their organization clarify their long term goals and vision. In this session, hear from Jaime Wilson, Digital Marketing Manager at Sacramento Zoo and Stephanie Shipe, Director of Marketing and Public Relations at the Gaillard Center, on how they transformed their online brand. You’ll also walk away with an understanding of what you can do today to improve your website, from Aga Siuda, the Blackbaud designer and industry expert behind both of these projects.
PANEL DISCUSSION: Aga Siuda, Principal Arts & Cultural Designer for Blackbaud's Interactive Services team with Jamie Wilson, Digital Media Manager for the Sacramento Zoo and Stephanie Shipe, Director of Marketing and Public Relations for the Gaillard Center
- Building Strategic Community Programs
In the past two years, the Boch Center for the Performing Arts went from 50 community events to 250! Discover this organization's strategy and learn how you can engage your community to further your mission and vision.
HOSTS: Rosita Bradham, Blackbaud Arts & Cultural Customer Success Manager and Corey Evans, Senior Director of Education of the Boch Center for Performing Arts
- What Drives Audience Engagement
Gain insight on some of the critical factors that influence the attendance behavior of cultural consumers, recent research that highlights barriers and opportunities in attracting cultural audiences, and potential implications for strategic marketing decisions.
HOST: Zannie Voss, Director for National Center for Arts Research
- Big Data, Fundraising, and Unicorns
Let's focus on understanding how big data and analytics can be used to improve fundraising and membership results. This session will not be about chasing unicorns unlikely to drive improved fundraising results. It will cover the basics and the buzz words you need before having a meaningful discussion on what it takes to be successful in the age of big data. Join President Mark Stuart of the Foundation of the Zoological Society of San Diego and Steve MacLaughlin, Blackbaud's vice president of data & analytics and
HOSTS: Steve MacLaughlin, VP of Data & Analytics for Blackbaud and bestselling author of Data Driven Nonprofits
with Mark Stuart, President for the Foundation of the Zoological Society of San Diego
- Mastering the Game of Pipeline Fundraising with Target Analytics
During this session, see how Missouri Botanical Gardens® successfully used a combination of analytics and strong prospect management techniques to fuel fundraising growth and achieve goals.
HOSTS: Brinkley Cox, Annual Giving Coordinator for Missouri Botanical Gardens with Carolyn Copp, Senior Strategy Consultant for Blackbaud
- Smart Data, Successful Strategies
Learn how to implement successful strategies by understanding your donors. This session will help you make sure that your data is lean, clean and ready to work for you. Roll up your sleeves and consider how to collect data, analyze it, make it relevant, and act on what you've learned.
HOSTS: Carolyn Copp, Senior Strategy Consultant for Blackbaud with Debora Trumble, Senior Fundraising Analyst for Blackbaud and John Perrell, Director of Direct Response and Shared Services for Smithsonian Institute
- Dreaming Big on a Small Budget: Tips on Marketing Automation, Segmentation, Recurring Giving and More
Are staff limitations, tech skills, or budget holding you back from your goals? Not anymore! You can boost donor retention, drive engagement, and streamline stewardship processes with the resources that you have right now. Transform your membership communications—and regain valuable time—with tips on automation, segmentation, recurring giving, and more.
HOSTS: Arielle Bateman, Assistant Director of Communications and Stewardship for Carnegie museums of Pittsburgh with Jonny Thompson, Customer Success Manager for Blackbaud
- From Raiser's Edge to Altru: What You Need to Know
In the second year of a five-year $80 million campaign, the Autry did the unthinkable and changed their fundraising database from Raiser’s Edge to Altru. In this session, we will review the reasons that led to the database conversion and discuss the overall process, goals, and impact.
Hosts: Jennifer Leavitt, Principal Arts & Cultural Consultant for Blackbaud with Cristian Hamilton, Sr. Director of Development, Relationship Management and Data Sciences for the Autry Museum of the American West
ALTRU PRODUCT SESSIONS
We are so excited for the product sessions dedicated to Altru users.
Altru Roadmap Review
Join us for an updated view on the direction your Altru solution will take you in 2018!
HOST: Courtney Grainger, Altru Sr. Product Manager for Blackbaud
- Seeing Your Success: Altru Appeal Reporting and OData
Appeal reporting is an essential part of any successful campaign. This session will review how to create a refreshable OData dashboard in Microsoft Excel® 2013 to help you keep tabs on statistics like total raised, response rate, and average gift amount.
HOSTS: Rachel Nigro, Altru Onboarding & Adoption Program Manager with Shannon Knight, Principal Consultant for Knight Analysis & Solutions
- Recruiting and Retaining Members with the Latest Altru Features
Creating an attractive membership benefit package is crucial for recruiting and retaining your members. Over the past year, Altru has added new functionality to help you make your membership benefits enticing, exclusive, and easy! In this session, learn how to leverage member events, pre-sales, and guest passes to create benefits your members won’t be able to resist.
HOSTS: Rachel Nigro, Altru Onboarding & Adoption Program Manager with Jennifer Leavitt, Principal Arts & Cultural Consultant for Blackbaud
- Are you looking for more Altru tips, tricks and training?
Check out our NEW Altru track during Blackbaud University Day on October 16! Get ready to roll up your sleeve and build new skills with focused instruction, deep-dive training and practical demonstrations to help you get the most from Altru.
BECOME A BLACKBAUD POWER USER ON OCTOBER 16
Want to get even more out of your bbcon 2017 experience? Roll up your sleeves and join us on October 16 for Blackbaud University Day. Accelerate your learning and build your skills with focused instruction, deep-dive training and practical demonstrations to help you get the most impact from your Blackbaud solutions. (Psst: This is $600 of training offered for only $325*. This offer is only available to purchase when you register for bbcon).
Blackbaud University Day offers the following solution tracks to choose from:
Altru, Raiser's Edge, Blackbaud CRM, Financial Edge, Luminate Online, MicroEdge, ResearchPoint
REGISTER FOR bbcon TODAY
Join us from October 17–October 19 in Baltimore, Maryland. The full bbcon agenda will be out soon. Registration is now open; take advantage of the early-bird rates* available now until July 15!
Blackbaud reserves the right to change or withdraw these promotions at any time, without advance notice. Promotions have no cash value and may not be exchanged, applied to, or combined with any other offer.