PODCAST: Using Predictive Analytics to Segment Your Top Prospects for Major Giving

April 10, 2017

“At the end of the day, data itself doesn’t raise dollars. An organization still needs to take action.” 

Today's episode is all about predictive analytics.  Melissa Bank Stepno, a Practice Manager with Blackbaud’s Target Analytics team has spent the last decade as a nonprofit consultant in predictive modeling and wealth segmentation programs, and she is here to share what she has learned during her time in the industry. Listen in as we learn how to use predictive analytics to identify the best prospects for major gift donations.

Topics discussed this episode:

  • Common challenges of Development Offices
  • Wealth screening v. predictive modeling
  • Defining predictive modeling and wealth segmentation
  • Identifying  major gift donors

Subscribe on iTunes, tune in on Stitcher or listen below:

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