OVERVIEW: Target Analytics ProspectPoint

April 26, 2017

The ProspectPoint modeling suite helps an organization identify and target best fundraising prospects, overhaul annual fund initiatives, and perform strategic campaign planning. ProspectPoint empowers fundraisers to make faster, more informed, and more effective decisions. Our framework leverages more than 1,000 distinct data points to identify whom an organization should target, which programs to target them with, and how much those individuals are likely to contribute. We go far beyond the numbers to help our clients; as the models are implemented, our fundraising consultants ensure that the insights are applied correctly and that an organization has all the knowledge required to optimize its investment. 

Watch how the Smithsonian Institution uses Target Analytics to leverage their fundraising >

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OVERVIEW: Target Analytics Fundraising Essentials
OVERVIEW: Target Analytics Fundraising Essentials

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