Fundraising is part art and part science. The art is on display every day and unique to each organization and its mission. It’s the stories and images that convey the need for funds and the good work that will result from those funds. The science, however, is less obvious but relates to questions we ask often. How aggressive should a direct mail ask string be? What is the best way to update expired credit cards for monthly donors? How quickly should gifts be acknowledged? What’s the optimal number of clicks to reach a donation page? In this session, Chuck Longfield will take us through multiple examples that highlight the science of philanthropy and how critical it is to the success of your organization.
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