SMITHSONIAN INSTITUTION: Leveraging Data for a Successful Donor Program

January 24, 2017

“The mission of the Smithsonian is the increase and diffusion of knowledge. How we fulfill this mission is through research and telling stories. We've worked with Target Analytics for 20+ years...data and analytics are the key drivers in everything we do with our program.”

—John Perell, Director of Direct Response and Shared Services

 

After successfully partnering with Blackbaud’s Target Analytics team for more than 20 years, the Smithsonian Institution shares its top three tips for leveraging data to run a donor fundraising program. Hear them all in this short video!

Click hear to learn more about Target Analytics >


Target Analytics helps nonprofits of all mission types improve prospect research, direct marketing, data enrichment, and performance analysis through smart, effective data solutions. Using records of over 200 million U.S. consumers with over 1,000 highly accurate individual attributes, Target Analytics has access to the industry's most comprehensive nonprofit database, processing more than 4 billion transactions annually. Powered by that elite set of data, Target Analytics provides actionable insights that both identify your most promising prospects and explain how to engage them effectively. 


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Let us sample your data and show you who's hiding in your data. Target Analytics Affluence is a data tool that can do just that. Contact us at solutions@blackbaud.com and request your FREE Affluence Scorecard today!

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