SMITHSONIAN INSTITUTION: Leveraging Data for a Successful Donor Program

January 24, 2017

“The mission of the Smithsonian is the increase and diffusion of knowledge. How we fulfill this mission is through research and telling stories. We've worked with Target Analytics for 20+ years...data and analytics are the key drivers in everything we do with our program.”

—John Perell, Director of Direct Response and Shared Services

 

After successfully partnering with Blackbaud’s Target Analytics team for more than 20 years, the Smithsonian Institution shares its top three tips for leveraging data to run a donor fundraising program. Hear them all in this short video!

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