OVERVIEW: Target Analytics Affluence Insight™

April 26, 2017

Target Analytics Affluence Insight™ is a donor segmentation and research tool, enabling the identification of annual, mid-level and major gift prospects. Designed for nonprofits, researchers and direct marketers, it provides detailed financial attributes and an affluence-driven segmentation system that combines giving behavior, demographics and financial information for high-value prospect identification. Affluence Insight offers the ability to use AI-powered analytics to identify high-value donor prospects and predict a prospect’s likelihood to give with unparalleled accuracy.


Target Analytics helps nonprofits of all mission types improve prospect research, direct marketing, data enrichment, and performance analysis through smart, effective data solutions. Using records of over 200 million U.S. consumers with over 1,000 highly accurate individual attributes, Target Analytics has access to the industry's most comprehensive nonprofit database, processing more than 4 billion transactions annually. Powered by that elite set of data, Target Analytics provides actionable insights that both identify your most promising prospects and explain how to engage them effectively. 

Watch how the Smithsonian Institution uses Target Analytics to leverage their fundraising >

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