VIDEO: Preparing for an “Oh Snap!” Marketing Moment

November 29, 2016

Danielle and Kathryn take you through "Oh Snap!" moments and how to best handle it. These moments come in all shape and sizes and identifying or creating them quickly can be tricky. Stay nimble and be prepared to react to a surprise. You and your team need to be able to respond to a news story, event or social media trend. Learn how to turn a negative event into an opportunity for something good to happen.

Presented by:
Danielle Johnson Vermenton, CFRE, Blackbaud
Kathryn Cousins, MPA CFRE
 

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