In working with Blackbaud’s strategic team, Daniel Stowe Botanical Garden learned how to optimize its website and online presence to attract local searchers in the Charlotte, North Carolina area. Using Blackbaud’s SEO Scorecard, several easy fixes were identified to improve the organization’s search rankings and create long-term opportunities. Ultimately, with Blackbaud’s recommendations implemented, Daniel Stowe Botanical Garden saw website traffic rise. This increase helped to promote the organization’s mission of inspiring natural preservation while encouraging people to become partners with nature.
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