NEWS: The Arts & Cultural Keynote & Track at bbcon in Orlando | Get All the Details

Dedicated bbcon Sessions just for Arts and Cultural professionals like you!

Save your spot: 
October 9–11 | Orlando, FL

Expand your vision and get inspired by fresh new ideas and content—You’ll walk away from bbcon with new perspectives from inspiring speakers and strategies about how best to move your mission forward. We've gathered the sessions we think you'll love most from the arts and cultural track below. You won't want to miss this year's topics and discussions! Register today



The Arts & Cultural Keynote:

Standing in the Stream: Finding Success Amidst Shifting Realities in the Arts
Robert Stein, Executive VP and Chief Program Officer American Alliance of Museums
Success in the arts can sometimes feel like a fleeting proposition. Yesterday’s successes are quickly replaced by today’s challenges and the pace of change can often feel overwhelming.  What can arts leaders do about it? Far from being helpless bystanders, many of today’s most successful arts organizations are harnessing the data, predictive analytics, and the iterative learning of their teams to navigate these tricky waters. Come and learn about the powerful ways that smart uses of the data already at your disposal can help your organization thrive.


Dedicated Sessions for Arts Administrators: 

Data: The Final Frontier
Nik Honeysett, CEO, Balboa Park Online Collaborative
Data: Love it, hate it, fear it, ignore it, lose it, use it or live by it? These are the voyages of today’s 21st century cultural institution. An ever-evolving mission to explore strange new data techniques and analyses, to seek out new answers and new decision-making. To boldly go where no cultural organization has gone before…Join Nik Honeysett on the issues, opportunities and challenges of cultural institutions living in a data-rich and date-driven universe, a journey that will stop at privacy, security, ownership, technologies, strategies and the social trends that are determining these complex worlds.


Arts Advocacy: The Other Major Gift
Jerusha Schmalzel, Sr. Arts & Cultural Customer Success Manager, Blackbaud
You may not always know when policy change will occur, but you can be prepared to deploy a qualified and impassioned corps of advocates when that moment arrives. In this session, we will examine the identification, cultivation, and retention of our new MVPs—the advocates.


Prospect Management: Strategically Getting the Gift
Christian Hamilton, Sr. Director of Development, Autry Museum of the American West
Learn how to use a proven prospect management process to get the right gift from the right person at the right time. This session will provide strategies, effective reporting, and performance evaluation tactics that can be used with Blackbaud Raiser's Edge and Blackbaud Altru.


When Nobody Knows You Need Money: The Smithsonian Story
Lara Koch, Associate Director, Online Fundraising, Smithsonian Institution
What do you do when you're one of America's most beloved brands and everyone thinks they know your story, but they only know a very small part? In this session, you'll learn about how the online marketing and fundraising strategy was built from the ground up at the Smithsonian.


Growing Your Mission by Turning Passion into Purpose
Lisa Rizzo, Database Specialist, John Ball Zoo
John Ball Zoo shares the strategy behind their animal sponsorship program, which helps fund their mission to care for more than 2,500 animals at the Zoo and around the world. Key takeaways include tips for engaging new donors and transforming their love of animals into support for them through recurring giving programs and events.


Everything I Know about Fundraising I Learned from Walt Disney
Lara Koch from Smithsonian Institution, Carie Lewis Carlson of CLC Consulting LLC, and Kelley Hohl from Blackbaud
Behind the magic, Walt Disney World can teach non-profiteers about superior fundraising and engagement. Take lessons from the Mouse on how to bring magic to your fundraising using data to create meaningful mission moments, providing unparalleled donor service, immersing your supporters in storytelling, inspiring loyalty to retain donors, and more.
 

Using Technology to Drive Engagement and Conversion at your Arts & Cultural Organization
Arielle Bateman, Director of Prospect Engagement, Carnegie Museums of Pittsburgh and Rosita Bradham, Arts and Cultural Customer Success Manager
Explore the possibilities of technology to increase engagement, drive conversions, and create memorable experiences through gamification. Trace the Carnegie Museums of Pittsburgh's journey from flip phones to implementing an interactive chatbot with its Member Summer Adventure. Discover how to build consensus, rock multi-channel marketing, and take the next step in your engagement strategy right now.


Moving the Lines and Collecting Patron Data
Jennifer Leavitt, Principal Arts & Cultural Consultant, Blackbaud
Visitors have an interest in your mission and could purchase tickets again, join as members, or even become major donors! This session will discuss techniques you can use at your organization to collect as much data as possible while providing great customer service.


Decisions, Decisions: The RIGHT Way to Set Up New Technology
Shannon Knight, Independent Technology Consultant
One of the benefits to using Blackbaud Altru is it's flexibility. There are many ways to set up an event, an appeal, your membership program, etc. This is also one of the drawbacks: How do you choose which way is the best one for your organization?


The Arts & Cultural Technology Roadmap
Courtney Grainger, Sr. Arts & Cultural Product Manager, Blackbaud
You may not always know when policy change will occur, but you can be prepared to deploy a qualified and impassioned corps of advocates when that moment arrives. In this session, we will examine the identification, cultivation, and retention of our new MVPs—the advocates.


Tips & Tricks for Using the Newest Blackbaud Altru Features​
Jennifer Leavitt, Principal Arts & Cultural Consultant, Blackbaud
You may not always know when policy change will occur, but you can be prepared to deploy a qualified and impassioned corps of advocates when that moment arrives. In this session, we will examine the identification, cultivation, and retention of our new MVPs—the advocates.


Boost Member Retention with New Blackbaud Altru Metrics
Ben Wright, Arts & Cultural Solution Engineer, Blackbaud
In this session, you'll see how to use SmartFields and Query to analyze and segment your supporter population. Learn how to dig into a combination of membership history, giving history, visitation/participation history to craft the best message possible for gaining new members and ensuring that current members continue to renew year after year.

200+ breakout sessions to choose from. 
Save your spot today!

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