REPORT: A Decade of Online Engagement Data

After 10 years of eye-opening graphs, charts, and lots of information, our annual Luminate Online Benchmark Report is changing. This year, we streamlined the data, allowing you to better focus on key areas you’d like to improve most. 

The report covers more than 600 organizations that collectively raised over $1.76 billion, handled over 19 million transactions, and sent nearly 6.8 billion emails last year. With all this data, it offers key takeaways to shape your future programs, including the following: 

Sustained Giving
Nonprofits are building more sustainable futures through strong bases of regular support. This year, double-digit growth in sustained giving revenue continued, increasing 14.26%. 

Relationships Rule 
This year’s data continues a positive trend of strong repeat giving performance, up 8.63%. 

An Uptick in Clicks
Healthy email appeal click rates increased 2.11%, suggesting that organizations are creating strong content and targeting supporters effectively. 

All About Advocacy
Advocacy organizations understandably had a busy year, growing the number constituents engaged in advocacy action by 6%, and increasing the number of advocates who contributed financially by nearly 4%. 

Want to access more great insight to focus your efforts and see how your performance stacks up? Get the report and use our benchmark-yourself tool to shape your 2017 strategy.