ARTICLE: Four Podcasts for End-of-Year Giving Success

August 30, 2017

Who's thinking about the Holidays in August? Fundraisers sure are! It's that time of year to start planning for end-of-year success!  We've gathered four podcasts that will help you kick-start your fundraising season:

End-of-Year Giving: Who's Really Driving It? (ft. Marc Pitman & Farra Trompeter)

There's a debate among experts who work with nonprofits over the driving factor behind end-of-year giving. Is the giving season really inspired by individual donors feeling more generous or have nonprofits created that sentiment through all of our marketing, outreach, and appeals? Farra Trompeter, Vice President at Big Duck and Marc Pitman, CEO of the Concord Leadership Group and Founder of tackle this timely topic.

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End-of-Year Giving: Extreme Makeover Edition

Mike Snusz, Principal Strategy Consultant, Blackbaud, and Danielle Altenburg, Director of Development, Animal Welfare League of Arlington, discuss giving your end-of-year campaign an extreme makeover: what’s involved, what it takes, and how extreme the changes really need to be to yield extreme results. If your organization can make a few changes and tweaks now, it could be all you need to find year-end success.

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Your #NoFilter Checklist for EOY Prep

In this episode we’re talking about our unfiltered end of the year campaign checklists - the things we need to stop doing and things we should be doing instead. Scarlett Bauman, Director of Marketing at Air Force Enlisted Village, and Brock Warner, Senior Manager of Fundraising at War Child Canada share what their end-of-year planning looks like and give us great advice on campaign organizing.

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The Yellow Brick Road to End-of-Year Giving

In this episode, Kerry Meyers, Internet marketing manager at The Carter Center, and Scott Gilman, senior consultant at Blackbaud, discuss end-of-year preparations, leveraging data and interactive content and how to win the hearts of prospects and donors before December.

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Are you a Blackbaud Champion? Tell us how your organization is prepping for end of year giving right now in the comments and head over to the Champions Hub to earn points! Not a Champion? What are you waiting for! Learn more >

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By Nik Honeysett | Chief Executive Officer | BPOC