NEWS: Blackbaud’s Marketing Solution Catapults Nonprofits’ Digital Marketing & Fundraising Efforts

January 31, 2017

Charleston, S.C. (January 19, 2017) — Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced that customers using Luminate Online™, its digital marketing solution, are reporting some of the industry’s strongest digital fundraising results.

Luminate Online, delivered in the cloud, helps customers grow digital constituent engagement and fundraising efforts by providing the tools needed to build sustainable donor relationships and online fundraising campaigns. “Blackbaud is the backbone to our online giving; they provide the solutions that best support our digital fundraising efforts,” said Cyndi Zagieboylo, president and CEO, National Multiple Sclerosis Society. “We’ve been using Luminate Online, among other solutions, for over a decade and consider Blackbaud a vital partner in our effort to help people living with MS and to end MS forever.

While other industry reports show a continued decrease in the effectiveness of email marketing for fundraising, Blackbaud customers saw positive growth during their end-of-year campaigns, defined as the last three days of the year. Specifically, customers saw a 4 percent year-over-year increase in return-on-investment, as measured by dollars raised per email sent, with their email campaigns. “Our end-of-year campaign incorporated several of Blackbaud’s Luminate Online components and we anticipate results to be up more than 25 percent from 2015,” said Matt Keller, database administrator at Riley Children’s Foundation. “We used the email tools to send targeted messaging at specific giving levels, as well as combined a separate online giving page with the survey tool to solicit hospital employees. The tools worked flawlessly and the increase in funds generated to help the kids at Riley Hospital was an incredible end to our year.”

Powered by Blackbaud SKY™, the company’s modern, integrated and open cloud, Blackbaud customers are leveraging the power of integrated business intelligence with SKY Reporting™ and bucking industry trends. “It’s exciting to see the full impact of how our advanced cloud solutions are helping customers create dynamic end-of-year digital fundraising campaigns,” said Kevin McDearis, Blackbaud’s chief products officer. “Our Luminate Online solution allows key donor data to be translated into actionable campaigns that are getting bigger results than we’re seeing in the overall industry.”

A diverse set of organizations, such as Dana-Farber Cancer Institute, Canine Companions for Independence® and Hydrocephalus Association, agree that Blackbaud has the right solutions to help advance their missions. “As a former Blackbaud legacy solution customer, we transitioned to Luminate Online as part of a recent decision to upgrade our financial, development and CRM products, with the goal of improving our effectiveness across all programs,” said Diana Gray, chief executive officer of Hydrocephalus Association. “Not only did we determine that Blackbaud provides the best solutions in the nonprofit space, we were genuinely impressed by Blackbaud’s attention to customer service. Our executive sponsor visited with us personally to better understand our needs, and our customer success manager has been a highly responsive, tremendous asset to us. We believe we have the best tools and resources available for nonprofits through Blackbaud.”

For more information about Luminate Online, visit Learn more about the nonprofit industry’s latest online engagement trends by downloading the 2016 Luminate Online Benchmark Report.

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