PODCAST: A Crash Course in Social Advocacy (And Why it Matters)

August 22, 2017

On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are Jeanette Russell, Caroline Stuart-Freas and Sally Heaven. Caroline is a Senior Advocacy Customer Success Manager at Blackbaud, helping non-profit clients succeed in their online advocacy and fundraising goals. Jeanette is a Product Marketing Manager for Blackbaud with 25 years of experience and has a special focus on advocacy and social media engagement. Sally works in Client Success at Blackbaud, helping customers to achieve success with seven years of online advocacy experience directly engaging supporters.

Topics discussed this episode:

  • Current trends in the Advocacy scene
  • How to break through the noise and think outside the box
  • Harnessing citizen supporters to make an impact
  • Giving up control and messaging to supporters
  • Lessons learned through the recent US election
  • New tools in online advocacy

Listen now:

Subscribe on iTunes, tune in on Stitcher or listen below:







Blackbaud - Twitter

Blackbaud - Facebook



“Strategy coupled with smart tactics, which are the tools, can scale change much faster.” - Sally Heaven

“We are in a new and exciting place in the world of online advocacy...we have so many tools at our disposal” - Caroline Stuart-Freas

“Citizen movements are having an enormous role in leading change.” - Jeanette Russell

Previous >
ARTICLE: How to Engage Social Media Influencers to Extend Your Reach & Drive Action for EOY Fundraising
ARTICLE: How to Engage Social Media Influencers to Extend Your Reach & Drive Action for EOY Fundraising

Social media influencers aren’t elusive. They’re everywhere, especially in your email list.

Next >
PODCAST: Kickin' Asks with Advocacy
PODCAST: Kickin' Asks with Advocacy