Blackbaud’s 2015 Charitable Giving Report includes more than $18.2 billion in total fundraising and $2.2 billion in online giving data from 2015. It reveals that overall giving in the United States increased 1.6% and online giving grew 9.2% in 2015 compared to 2014.
A few highlights from the report:
- International Affairs organizations had the largest year-over-year increase in charitable giving.
- Higher Education institutions grew their online giving the most compared to 2014.
- Small nonprofits grew the most in 2015 and medium-sized nonprofits had a decline on a year-over-year basis.
2015 was another big year for digital fundraising
For the second consecutive year, online giving to Higher Education institutions grew the most. K-12 schools also had an increase in online giving during 2015. Both Environment and Animal Welfare nonprofits and International Affairs organizations experienced double digit online fundraising growth in 2015.
Blackbaud continues to see other changes in the digital fundraising landscape
The percentage of total fundraising that came from online giving continued to grow in 2015. About 7.1% of overall fundraising revenue was raised online. This trend keeps pace with consumer behavior, which is also shifting toward online transactions. And, the large increase in transactions made on a mobile device means that providing donors with a mobile friendly experience has never been more important. In addition, #GivingTuesday continues to grow in size with a 52% year-over-year increase in online donations.
The full 2015 Charitable Giving Report includes statistics of overall and online giving to large, medium, and small organizations as well as tailored breakdowns for Arts and Culture, Environmental/Animal Welfare, Faith-based, Healthcare, Higher Education, Human Services, International Affairs, K-12 Education, Medical Research, and Public & Society Benefit organizations. You can also find a snapshot of Canadian giving as well as #GivingTuesday results.