REPORT: The Next Generation of American Giving

June 4, 2018

How do you focus the ways different generations give today and plan for how they’ll give tomorrow?

Don’t miss the return of this highly anticipated report, last published in 2013, for the answers.

The first step to building meaningful relationships with supporters is to learn about them at a fundamental level. The Next Generation of American Giving helps you do just that, by revealing multichannel preferences and charitable habits of Millennials, Generation X, Baby Boomers, Matures, and by giving you a first look at the charitable perspective of up-and-coming Generation Z.

Key findings include:

  • Fewer Americans give, so understanding and retaining the donors you have is more important than ever
  • Giving is distributed across more channels than ever before
  • Baby Boomers remain the most generous generation, and the number of Boomers saying they give is increasing
  • Generation X is on deck…and there are way more Gen X-ers than you think

There’s more great insight in the report. Grab your copy and start reading today!

Download your copy today from the Blackbaud Institute >

About the Blackbaud Institute for Philanthropic Impact

The Blackbaud Institute drives research and insight to accelerate the impact of the social good community. It convenes expert partners from across the philanthropic sector to foster diverse perspectives, collective thinking, and collaborative solutions to the world’s greatest challenges. Using the most comprehensive data set in the social good community, the Blackbaud Institute and its partners conduct research, uncover strategic insight, and share results broadly, all in order to drive effective philanthropy at every stage, from fundraising to outcomes. Knowledge is powering the future of social good, and the Blackbaud Institute is an engine of that progress. Learn more, sign up for updates, and check out our latest resources at 

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