REPORT: Vital Signs Part 2: The Undeveloped Value of New Donors

April 11, 2018

What’s the value of a donor in the changing philanthropic landscape?

Vital Signs Part 1 showed that fewer households gave in 2016, but the donors who are still giving are giving more than before. So, it’s time to double down on your efforts and retain those donors! Vital Signs Part 2 expands on our findings to explore:

  • How the rise of civic engagement in 2017 affected findings from Vital Signs Part 1
  • What happens when households start giving to more organizations
  • How to acquire and retain donors effectively in the new giving landscape

This insight gives your organization an incredible opportunity to develop the value of new donors. Get started by downloading the report today!

Download your copy today from the Blackbaud Institute >

Click here to read the press release >

About the Blackbaud Institute for Philanthropic Impact

The Blackbaud Institute drives research and insight to accelerate the impact of the social good community. It convenes expert partners from across the philanthropic sector to foster diverse perspectives, collective thinking, and collaborative solutions to the world’s greatest challenges. Using the most comprehensive data set in the social good community, the Blackbaud Institute and its partners conduct research, uncover strategic insight, and share results broadly, all in order to drive effective philanthropy at every stage, from fundraising to outcomes. Knowledge is powering the future of social good, and the Blackbaud Institute is an engine of that progress. Learn more, sign up for updates, and check out our latest resources at 

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