Tech leader’s unrivaled AI-enabled analytics unleashes the power of big data for the social good community
Charleston, S.C. (July 27, 2017) – Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today reported that new AI-enabled analytics offerings are available to serve healthcare institutions, higher education institutions and nonprofits. This announcement comes just months after the company announced Intelligence for Good™, its unique approach to optimized intelligence for the social good community.
“As we continue to rapidly innovate, it’s exciting to see customers take advantage of our advanced, AI-enabled analytics to make smarter decisions,” said Richard Becker, president of Blackbaud Target Analytics™. “Organizations are leveraging our intelligent solutions to transform data into high-impact predictive and prescriptive insight that turn their fundraising, advocacy and other interactions into more powerful outcomes.”
New Solution Allows Nonprofits to Understand and Use Affluence Data to Grow Donor Base
Blackbaud also recently introduced Affluence Insight™, a new donor segmentation and research tool, enabling the identification of annual, mid-level and major gift prospects. Designed for nonprofits, researchers and direct marketers, it provides detailed financial attributes and an affluence-driven segmentation system that combines giving behavior, demographics and financial information for high-value prospect identification.
Affluence Insight offers the ability to use AI-powered analytics to identify high-value donor prospects and predict a prospect’s likelihood to give with unparalleled accuracy.
“It’s important for us to show our leadership that the technology we have is helping us drive the mission and program further, such as allowing us to confidently reach every individual through their preferred channels. As we continue to ask what is possible within our organization, we are really relying on Blackbaud to help us determine what’s next, and I think the sky is the limit.” — Andy Schroeder, Director of Development for the Sisters of Charity
For organizations driven to make smarter decisions faster, Blackbaud’s Intelligence for Good offers the market’s only set of fully social-good optimized intelligence capabilities, bringing together the power of AI, analytics, big data and expertise built on the world’s most robust industry-specific data set.
For more information about Blackbaud’s latest Target Analytics solutions visit www.blackbaud.com/target-analytics. For more information about Intelligence for Good, visit www.blackbaud.com/IntelligenceForGood.
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