RECORDED WEBINAR: Using Predictive Wealth & Asset Indicators to Advance Your Prospecting Strategy

March 24, 2017

Using Predictive Wealth and Asset Indicators to Advance Your Prospecting Strategy

Now available on-demand >

Do you struggle to identify prospects with strong financial means to support your organization and then wonder how to best communicate with them? Join us to explore our new Target Analytics Affluence dataset, which marries the need for wealth and asset data with the power of predictive modeling.

Target Analytics Affluence includes four exact dollar-based estimates that predict household income, investments, discretionary spend, and net worth. It also returns the industry’s first and only philanthropically driven cluster segmentation that helps you target prospects based on a combination of wealth, demographics and philanthropic characteristics.


Target Analytics helps nonprofits of all mission types improve prospect research, direct marketing, data enrichment, and performance analysis through smart, effective data solutions. Using records of over 200 million U.S. consumers with over 1,000 highly accurate individual attributes, Target Analytics has access to the industry's most comprehensive nonprofit database, processing more than 4 billion transactions annually. Powered by that elite set of data, Target Analytics provides actionable insights that both identify your most promising prospects and explain how to engage them effectively. 

Watch how the Smithsonian Institution uses Target Analytics to leverage their fundraising >


Request Your FREE Affluence Scorecard and Find Your Potential Donors From Any List!
Let us sample your data and show you who's hiding in your data. Target Analytics Affluence is a data tool that can do just that. Contact us at solutions@blackbaud.com and request your FREE Affluence Scorecard today!

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RECORDED WEBINAR: ResearchPoint Integration with Target Analytics Affluence
RECORDED WEBINAR: ResearchPoint Integration with Target Analytics Affluence

Learn how to dentify and target best fundraising prospects

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RECORDED WEBINAR: Best Practices for using Next Ask Amounts in Fundraising Campaigns

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