SMITHSONIAN INSTITUTION: Leveraging Data for a Successful Donor Program

January 24, 2017

“The mission of the Smithsonian is the increase and diffusion of knowledge. How we fulfill this mission is through research and telling stories. We've worked with Target Analytics for 20+ and analytics are the key drivers in everything we do with our program.”

—John Perell, Director of Direct Response and Shared Services


After successfully partnering with Blackbaud’s Target Analytics team for more than 20 years, the Smithsonian Institution shares its top three tips for leveraging data to run a donor fundraising program. Hear them all in this short video!

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Target Analytics helps nonprofits of all mission types improve prospect research, direct marketing, data enrichment, and performance analysis through smart, effective data solutions. Using records of over 200 million U.S. consumers with over 1,000 highly accurate individual attributes, Target Analytics has access to the industry's most comprehensive nonprofit database, processing more than 4 billion transactions annually. Powered by that elite set of data, Target Analytics provides actionable insights that both identify your most promising prospects and explain how to engage them effectively. 

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RECORDED WEBINAR: Optimizing Fundraising Activity with Advanced Analytics
RECORDED WEBINAR: Optimizing Fundraising Activity with Advanced Analytics

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RECORDED WEBINAR: Performance Dashboards from donorCentrics®
RECORDED WEBINAR: Performance Dashboards from donorCentrics®

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