REPORT: The 2017 Nonprofit Online Marketing & Fundraising Benchmark

January 11, 2018

The Nonprofit Online Marketing and Fundraising Benchmark Report is here! 

The 2017 Blackbaud Luminate OnlineTM Benchmark Report is here. Download the full report and be sure to use the interactive benchmark tool to evaluate the health of your programs and discover areas for growth.    

This report allows you to access performance and benchmarking metrics that cover:

  • Key trends that moved the needle in 2017
  • Vertical-specific performance for nonprofits with similar missions
  • Online fundraising performance and giving statistics
  • Email housefile growth and engagement trends
  • Advocacy trends and metrics

Collectively over this one-year period, the organizations in this report raised over $1.7 billion dollars, handled almost 25 million transactions, and sent over 6.4 billion emails.


The Blackbaud Luminate Online Benchmark Report Webinar Series 

The 2017 Blackbaud Luminate Online Benchmark Report was full of new online fundraising and marketing trends. Now, we’ve shaped all that data into a short (but mighty) webinar series, where we’ll detail the critical findings and, most importantly, share how-tos for capitalizing on the positive trends and avoiding newly discovered pitfalls in the year ahead.

All 4 are now on-demand​ here >
Previous >
WHITE PAPER: Cloud Considerations for the Nonprofit CFO
WHITE PAPER: Cloud Considerations for the Nonprofit CFO

Next >
THE BLACKBAUD INDEX: Monthly Charitable & Online Giving Trends
THE BLACKBAUD INDEX: Monthly Charitable & Online Giving Trends

The Blackbaud Index was updated recently.