RECORDED WEBINAR: Research-Backed Practices for Monthly Giving Success

July 28, 2017

Watch the On-Demand Recording >

Sustained donors, monthly giving, recurring giving. Whatever you call it, this tactic is an important yet often overlooked tool in any fundraising portfolio. But these programs can seem daunting . Do they cause organizational strife with their cumbersome list segmentation and tailored messaging that can create headaches for your already overloaded staff? At the end of the day, it is really worth it? 

In this webinar, we will dive deep into the data to learn the true value of a monthly giving program as well as the research-backed best practices any organization can implement to find sustained success. Chuck Longfield, Chief Scientist at Blackbaud, will share the results of Sustainers in Focus, the Blackbaud Institute's new research series on the ROI of sustainer programs and practices. And once we've set a foundation with the numbers, Michal Heiplik, Executive Director, CDP & Membership Marketing at WGBH, will share his real-world experience developing a successful sustained giving program. 

You'll leave this webinar armed with the evidence you need to convince any skeptics that your organization can't afford not to include a sustained giving program in its fundraising portfolio and a clear roadmap of proven best practices to follow to make your sustained giving program a success. 

Watch the On-Demand Recording >


Want more best practices for fundraising? Check out these resources >

Previous >
ARTICLE: #GivingZOODay Highlights #GivingTuesday for Zoos & Aquariums
ARTICLE: #GivingZOODay Highlights #GivingTuesday for Zoos & Aquariums

#GivingZOODay is all about empowering fundraisers and marketers within the zoo and aquarium community to em...

Next >
RECORDED WEBINAR: Ten Ways You Can Engage Existing Donors to Build Repeat Giving
RECORDED WEBINAR: Ten Ways You Can Engage Existing Donors to Build Repeat Giving

Watch the on-demand recording

End-of-Year Fundraising Resources

Start learning