Arts & Culture

GUIDEBOOK: Ethical Acts to Increase Donor Retention

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800.443.9441 | solutions@blackbaud.com | arts.blackbaud.com September 2018 1 1 Annual Information Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. Publicizing this information also validates your community impact. The National Council of Nonprofits has identified 10 additional ways nonprofits can develop financial transparency and accountability. These guidelines will help your organization increase donor trust and create a positive culture. 2 Donor Solicitation Each solicitation should align with the donor's interests. Supply donors with the most recent version of your mission and materials. Staff members should provide ethical advice and properly guide your supporters through the cultivation process. Donors have the right to ask questions, and they expect to receive honest answers. They can also choose when and how often they want to be solicited by adding or removing themselves from mailing lists. For many fundraising professionals, the "people give to people, not organizations" concept is the foundation of their careers. Creating an impactful mission to strengthen the community isn't the only influential piece of a fundraising plan. Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions, and activities. The Association of Fundraising Professionals created a Donor Bill of Rights and Code of Ethical Standards that your staff and board members should review during their respective orientations. Frequent, ethical, and insightful communication supports your organization's implementation of the Donor Bill of Rights. Positive interactions will always influence your relationships, but transparency will help grow and strengthen your donors' trust in you. Consider these tips to increase donor retention: GUIDEBOOK Tips from an Arts and Cultural Fundraiser: Ethical Acts to Increase Donor Retention BY TANYA FITZGERALD, Blackbaud Senior Customer Success Manager, CFRE

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