Arts & Culture

OVERVIEW: Patron Lifycycle Analytics in Blackbaud Altru

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December 2018 1 800.443.9441 | solutions@blackbaud.com | arts.blackbaud.com/donorCentrics The first step in retaining and increasing memberships is understanding your supporter's journey. Blackbaud's Patron Lifecycle Analytics from donorCentrics ® analyzes constituent data from Blackbaud Altru to enable arts and cultural organizations to assess past program performance and patron behavior and develop strategies for turning visitors into members and members into donors. Patron Lifecycle Analytics harnesses the power of the Blackbaud Altru community to provide a comprehensive set of industry benchmarks. This enables Blackbaud Altru customers to fully understand their performance relative to their peers in order to develop the most effective strategies for increasing patron support. Patron Lifecycle Analytics for Blackbaud Altru ® Tracking Patron Interactions with Blackbaud Altru Blackbaud Altru is the leading cloud-based ticketing, fundraising, and membership solution. Blackbaud Altru provides a comprehensive view of patron interactions—from donations to ticket sales to memberships and beyond. Learn more

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