Arts & Culture

THE AUTRY MUSEUM: Building Membership and Giving Through Analytics

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800.443.9441 | | 1 CUSTOMER SPOTLIGHT The Autry Museum For over three decades, the Autry Museum of the American West has preserved the heritage of the West through art and artifacts. Despite its nearly 200,000 annual visitors, the Autry hit a rut with its membership and overall giving. Blackbaud was there to help. "Blackbaud helps us convert ticket buyers to members and donors." — Cristian Hamilton, Senior Director of Development, Relationship Management, and Data Sciences Autry Museum of the American West overcomes membership rut with tailored solution. Through the Autry's focus on the American West—a place where multiple cultures, traditions, and ideas converge—the museum continues to inspire students, scholars, and the public to dive deeper into the region's most compelling stories. The Autry draws nearly 200,000 visitors each year, including more than 45,000 students from surrounding schools in the Los Angeles metropolitan area. Despite its diverse exhibits and engaging programs, the Autry—like many museums—saw diminishing membership and giving. "We were kind of in a rut in terms of where we were with our membership and overall giving," explained Cristian Hamilton, senior director of development, relationship management, and data sciences. "Blackbaud completely transformed the Autry." The Autry Museum is powered by Blackbaud solutions for: ✓ Ticketing, fundraising, and relationship management ✓ Financial management ✓ Analytics ✓ Marketing and engagement

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