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CUSTOMER SPOTLIGHT
Cincinnati Zoo & Botanical Garden
When Cincinnati Zoo & Botanical Garden closed its doors during COVID-19, the Ohio attraction
quickly created a daily virtual experience that immediately drew millions of virtual visitors—and
new donors—from around the world.
Cincinnati Zoo builds virtual audience during
COVID-19, grows donors by nearly 500% in 10 days.
Cincinnati Zoo & Botanical Garden works to inspire every visitor through
wildlife every day. When the Ohio attraction shut its physical doors to ensure
social distancing during COVID-19, it upheld that mission by flinging open
virtual doors instead.
Visitors not only showed up; they also reinvigorated Fiona the hippopotamus'
international acclaim, when she became the first animal featured in the zoo's
Home Safari series.
Every day at 3 p.m. local time, Cincinnati Zoo takes to Facebook Live for a
streaming video with a featured animal and zookeepers, plus an activity for
viewers to try at home—such as wallaby hopscotch or hatching ostrich art.
The zoo welcomes 1.8 million visitors per year, on average. But within the first
Cincinnati Zoo & Botanical
Garden is powered by
Blackbaud solutions for:
✓ Fundraising and
relationship management
✓ Marketing
"We wanted to remain relevant while also offering a message
of transparency and hope. We will get through this together.
We are a creative, resilient community."
—Krista Powers, Director of Donor Engagement
