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NORFOLK BOTANICAL GARDEN: Shifting to Advance Online Ticket Sales during COVID-19

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1 800.443.9441 | | In seeking to stay open and best serve the public during the pandemic, Norfolk Botanical Garden ventured from worn pathways to new ways of doing things. A seamless shift to advance online ticket sales with Blackbaud Altru® facilitated touchless entry with fewer backups at the gate and should boost membership numbers as well. "The pandemic forced our hand to some degree and certainly opened our eyes. Blackbaud played a role in our response that was inspirational." —Peter Schmidt, Chief Financial Officer Norfolk Botanical Garden is powered by Blackbaud solutions for: ✓ Fundraising ✓ Marketing ✓ Ticketing ✓ Merchant services With technology, Norfolk Botanical Garden provides safe escape for growing fan base. Norfolk Botanical Garden became a respite from COVID-19 for its community by continuing to provide outdoor access to its 175-acre property and 15 miles of pathways from the earliest days of the crisis. "As we considered if we could stay open and how we could best serve the public, we were constantly challenging ourselves as to how we get to yes and how we to get yes safely," Chief Financial Officer Peter Schmidt explained. Thankfully, staff found answers in Blackbaud Altru's cloud-based solution for ticketing, fundraising, and membership management, with a critical shift to advance online ticketing—an option the garden previously offered only for special events such as holiday lights. "It was so easy and quick for us to do. It was largely seamless," Schmidt said. The adaptation allowed for an admissions experience that was safer and more expedient, with visits in May exceeding 41,000, a 27% increase over the previous May. Just as staff found themselves encouraging visitors to veer off CUSTOMER SPOTLIGHT Norfolk Botanical Garden

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