Arts & Culture

CUSTOMER SPOTLIGHT: A Smooth System Migration for OKCMOA

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operations. Facilities Operations Director Jack Madden had heard "a lot of good things about Altru," and after learning more, the Museum team made a collective decision to migrate to this best-in-class fundraising, ticketing, and operations management solution for arts and cultural organizations. The transition to Altru was a smooth one, and Museum staff took full advantage of training offered by Blackbaud. They've benefited tremendously because of it. All end users have the continual support needed to excel in the software and do their jobs more effectively. "We had a Blackbaud representative work with us. He has always been available and he stops to take the time to help us, so it's been a really smooth process transitioning over," says Curatorial Assistant Ashley Kirven- Bobier. By investing in early training, OKCMOA staff have truly been able to hit the ground running. Streamlined Processes, Seamless Communication, and More Meaningful Visitor Experiences Altru is streamlining processes and providing seamless communication between OKCMOA teams. Every staff member using Altru knows every interaction that a visitor has with the Museum. If a guest is a member, donor, and also frequents the gift shop, this information is spotlighted clearly and quickly for each OKCMOA employee coming into contact with that guest. For the Visitor Services department, this is huge—and so are the mobile and tablet capabilities of Altru. Entering information and running reports on data has never been easier. "In the past, we've had communication challenges with the front desk staying informed about the back end. With Altru, we're able to mend that process and keep everyone in the know," says Visitor Services Associate Katie Rake. Learning and Engagement Assistant Neely Simms-Peters is accomplishing previously complicated, separate tasks with the click of one button. When scheduling classes and camps, she can quickly see who is enrolled, issue refunds and discounts, and make changes in the calendar. Altru has transformed not only which duties she can accomplish, but how easily she can accomplish them. The Museum's curatorial team loves the transparency across departments, too. When listing upcoming screenings on the website for the OKCMOA film program, Altru's ticket sales functionality keeps staff in-the-know on attendees. "In the past, we've had communication challenges with the front desk staying informed about the back end. With Altru, we're able to mend that process and keep everyone in the know." —Katie Rake, Visitor Services Associate Speaking of staying in-the-know on attendees, the entire Museum is getting a better picture of visitors using Altru. This means it can craft marketing, programming, and operations that are better geared toward its constituency. With more effective guest engagement comes improved retention, increased membership, and optimized fundraising, and the OKCMOA staff is looking forward to all of those things. Jack says that he and his entire Museum team couldn't be more satisfied, sharing that "being an Altru customer has opened us up to new insight about our visitors, given us an improved web interface and the ability to sell tickets online, made us capable of selling via mobile and tablet, and has untied us from our desks. Those are my favorite aspects of Altru." 800.443.9441 solutions@blackbaud.com www.blackbaud.com | August 2016

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