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DATASHEET: Altru Optimize for Membership

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Altru ® Optimize: Membership When it comes to creating innovative programming to engage with your members, you're the expert. Making sure your strategic initiatives are set up efficiently and maximizing Altru functionality to its fullest? That's where we come in. We created Altru Optimize so your membership efforts can drive the best returns back to your mission. Let our Altru experts work with you and your goals so your next membership campaign is your best ever. To learn more, contant your account executive or solutions@blackbaud.com Altru Optimize doesn't stop at membership. Our experts can leverage their industry knowledge with the latest and greatest Altru functionality to help you: • Clean and enrich your data • Fundraise with fervor • Capitalize on your marketing Know you could be getting more out of Altru, but not sure where to start? Learn more about Review and Recommend. With this service, our experts review your processes—in and out of Altru— to determine where you can improve work streams and clean up data to ensure you're getting the best return on your investment. HOW WILL IT HELP YOU? WHAT RESULTS CAN YOU EXPECT? RENEWAL PROCESS Online member renewals and strategic use of member promotions increase renewal rates Higher renewal rates and less paperwork for your team INCREASING ENGAGEMENT Members that are taking advantage of their member benefits, including member- only events, newsletters, and discounts are more likely to renew their memberships each year The ability to give your members the benefits they deserve in an easy-to-use process, while increasing retention ACQUISITION You can create a targeted approach to convert your visitors to members Targeted member acquisition campaigns and more new members 800.443.9441 solutions@blackbaud.com www.blackbaud.com September 2016

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