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Blackbaud Marketing for Altru Clients

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Blackbaud Marketing for Altru ® Clients Blackbaud Marketing executes your online marketing strategy with dynamic campaigns, so you can create more exceptional experiences for your community and bring in more revenue for your aquarium, garden, museum, or zoo. Overview With Blackbaud Marketing, you can: • Launch smart marketing, membership, and fundraising campaigns • Save time and staff resources • Better understand your online supporters Make the most of your data with Blackbaud Marketing. Our tools can help you connect with longstanding and prospective supporters in a more impactful way. Using automated campaigns, you can stimulate engagement and action through targeted welcome messages with personalized appeals. As your supporter journey continues, passions, preferences, and giving history trigger additional campaigns, building stewardship through more relevant interactions and opportunities to engage. Through it all, we help pave your path to success with top-notch support and free resources. As a customer, you'll have access to a personal customer success manager that will inspire and empower you with the best practices, knowledge, and resources you need to succeed. Drive online interactions when you: • Design creative campaigns and monitor performance on your analytics dashboards • Continually iterate and improve messaging and design by leveraging A/B testing, allowing you to create messages that truly resonate • Easily capture email addresses on your website to build your virtual audience • Save time and increase return on campaigns through automation that's triggered by supporter action Want to learn more? Watch a demo 800.443.9441 June 2017

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