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OVERVIEW: Target Analytics

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Target Analytics ® Life is data-driven. Your fundraising should be too. Summary Target Analytics, a division of Blackbaud, combines over 20 years of nonprofit expertise in the areas of direct marketing, prospect research, performance benchmarking, and data enrichment services to ensure our customers are engaging in successful, and efficient, fundraising initiatives. We operate with the purpose of creating and implementing services that help build a philanthropic environment; the catalyst for change. Our focus is on each of our valued customers that we serve, moving the needle on innovation, and creating an atmosphere of honesty and integrity in everything we do. Deliverables Target Analytics works with any file type across all nonprofit missions and sizes. We review your donor, prospect and constituent files to find and append insights sourced from our expansive data sources. Our insights will help your organization: Key Facts • Target Analytics supports 7,000+ nonprofits each calendar year • We designed and implemented more than 1,000 predictive models, across a mix of major giving, planned giving, and annual fund initiatives • Our national Cooperative Database contains nearly 4 billion philanthropic gifts and provides insight on 95 million U.S. households • Our NOZA database is the world's largest, searchable repository of philanthropic giving—containing over 135 million high-value gift transactions 800.443.9441 January 2017 Acquire Discover the donors best suited to form your support base. • Direct Marketing Lists pinpoint who you should be mailing. • NOZA reveals where—and how much—your donors and prospects give. • Lapsed and warm prospect conversion helps you retain current dono Connect Identify, track, and manage the best ways to stay in touch with supporters. • Address updates keep your files mail-ready with the latest donor and prospect address information. • Channel appends identify the ways donors prefer to give. • Demographic segmentation gives you a better picture of who donors are and how they give. Optimize Do more with less using data analytics to further your fundraising. • Direct marketing campaign segmentation allows you to budget wisely for campaigns by targeting those most likely to respond. • Ask amount identification helps you determine what to ask for and when. • Prospect research finds new high-value donor opportunities for your organization. Understand Get a closer look at where your donor portfolio is headed and whether your strategies are working. • Performance analysis examines how effective your fundraising is—not just in a broad sense, but right down to your individual donor relationships. • Dashboard reporting gives you information to spot trouble ahead or predict future success.

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