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DATASHEET: Target Analytics ProspectPoint

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© 2014 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com Summary The ProspectPoint modeling suite helps an organization identify and target best fundraising prospects, overhaul annual fund initiatives, and perform strategic campaign planning. ProspectPoint empowers fundraisers to make faster, more informed, and more effective decisions. Our framework leverages more than 1,000 distinct data points to identify whom an organization should target, which programs to target them with, and how much those individuals are likely to contribute. We go far beyond the numbers to help our clients; as the models are implemented, our fundraising consultants ensure that the insights are applied correctly and that an organization has all the knowledge required to optimize its investment. Description Target Analytics utilizes a combination of three data perspectives to inform the modeling effort, including: the supporter giving history recorded by the client, supporter giving to other organizations collected by Target Analytics, and hundreds of wealth and demographic attributes integrated from outside sources. That mix of data assets provides the organization with a holistic view of each supporter, expanding beyond historical relationships, taking into account not only their overall philanthropic tendencies, but also factors such as their life-stage, liquidity, and capacity. The end result of a ProspectPoint engagement is a ranked and prioritized supporter base, recommended treatment for each constituent, well-armed and more confident client, and ultimately, far more effective and efficient fundraising program. Deliverables • Ranked and prioritized prospect file • Summary of predictive attributes Target Analytics ® Continued Target Analytics ProspectPoint ® Fundraising Models that Drive Gains across Programs What have they given to us? What have they given to others? What is their capacity to provide? Benefits Identify the best prospects for each fundraising program Understand giving potential and overall capacity to give Leverage experts with decades of knowledge and experience Minimize time and resources wasted reseaching lesser prospects Maximize your return on fundraising investment • Annual, major, planned, and target gift range scores • Expert fundraising support

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