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DATASHEET: Target Analytics Affluence

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About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundations, corporations, education institutions, and the individual change agents who support them. Donor Groups Using the accurate, actionable wealth attribute data, Target Analytics organizes prospects into 5 distinct donor groups and 13 sub-segments. Combining superior data and advanced analytics, Target Analytics Affluence gives nonprofits the right donor prospects based on wealth data, along with the intel needed to convert them to loyal supporters. This precision approach allows nonprofits to solve their growth challenges and maximize fundraising budgets. • 8% of the U.S. population • Stable donors with ample means • Educated, environmentally conscious, tech savvy, and loyal • Sub-Segments: High Net Worth Philanthropists, Financially Secure Philanthropists, Upwardly Mobile Philanthropists Philanthropists • 13% of the U.S. population • More modest in means, but they give more frequently • Engaged by messages of need • Sub-Segments: Steady Humanitarians, Devoted Humanitarians, Faithful Humanitarians Humanitarians • 35% of the U.S. population • Middle class with varied incomes, casual givers • Respond to positive messages but relate more to needs • Sub-Segments: Middle-Class Casual Donors, Working-Class Casual Donors, Marginal Casual Donors, Sporadic Casual Donors Casual Donors • 4% of the U.S. population • No giving history but donor potential based on assets alone • Conversion takes committed effort and convincing arguments • Sub-Segments: Affluent Enigmas Enigmas • 40% of the U.S. population • Little means to give and no giving history • Lowest levels of education, environmental awareness, tech savvy, and loyalty • Sub-Segments: Blue-Collar Masses, Non-Starter Masses The Masses Learn More 800.443.9441 TAsolutions@blackbaud.com www.blackbaud.com/targetanalytics | January 2017

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