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DATASHEET: Target Analytics Affluence

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The Power of Target Analytics ® Affluence Target Analytics helps nonprofits of all mission types improve prospect research, direct marketing, data enrichment, and performance analysis through smart, effective data solutions. Using records of over 200 million U.S. consumers with over 1,000 highly accurate individual attributes, Target Analytics has access to the industry's most comprehensive nonprofit database, processing more than 4 billion transactions annually. Powered by that elite set of data, Target Analytics provides actionable insights that both identify your most promising prospects and explain how to engage them effectively. The Nonprofit Challenge Nonprofits have a never-ending challenge: in order to grow, they must succeed at identifying the right donors—those with the financial means, interest, and willingness to give—and communicate with those prospects in a way that engages and converts them into loyal supporters. Without good data insight, many nonprofits struggle to find enough qualified donors, leading to an ongoing growth problem. How Target Analytics Can Help Target Analytics combines potent data and advanced analytics to create Target Analytics Affluence, a powerful donor wealth segmentation system that maximizes fundraising effectiveness. Taking data that comprehensively and accurately covers the entire U.S. prospect donor population, Target Analytics Affluence uses advanced analytics to differentiate good donor prospects from bad ones. Wealth Attributes Target Analytics uses data from over 100 fully compliant data sources and advanced proprietary analytics methods to create four key wealth attributes: Identify truly high earners using data that accurately predicts income at the household level Annual Income attribute database has over 3 million U.S. households with annual incomes over $200,000 Net Worth attribute database has over 6 million U.S. households with values greater than $1 million Investments attribute database has over 5 million U.S. households with values greater than $1 million 14% of the wealthiest consumers are in the lowest 10% of spending Recognize truly high net worth by combining home value, liquid investment, and other proprietary data Discover truly big spenders with data based on known buying patterns that accurately predicts discretionary spending/household Find the truly financial secure in your database using the largest survey of financial assets to predict investments Discretionary Spending Investments Annual Income Net Worth 800.443.9441 TAsolutions@blackbaud.com www.blackbaud.com/targetanalytics January 2017

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