Arts & Culture

TIPSHEET: Digital Life Hacks for Arts & Cultural Organizations

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TIPSHEET Digital Life Hacks For Arts and Cultural Organizations 1 Know your audiences. It's important for you to consider the unique needs of your your prospective visitors, new and existing members, and donors when they come to your website, so you can create the best web experience for each group. A strategic web experience should incorporate both the goals of your audiences and the goals of your organization. 2 Share how you're different. With so much competition out there, it's critical to show what sets your organization apart from other organizations in your area. Use your website as a platform to share the impact your organization makes on its community and the world. From videos and photography to awards and events, do everything you can to demonstrate your organization's unique personality and what's most appealing to your patrons. 3 Make it easy. Simple and intuitive navigation is the cornerstone of a positive web experience. Can your visitors and members find the information they need quickly and easily? Consider conducting user experience testing to determine if the information your site visitors are looking for is just a click away. 4 Use clear, bold calls to action. Every page of your website should have clear calls to action, such as "Buy at ticket," "Become a member," "Donate," and "Stay connected." Encourage your site visitors to take next steps, for example: "Become a member and save on admission!" 5 Keep content fresh. Is everything on your website up to date and accurate? Use social media and your blog to continuously pump out new content and keep visitors coming back. As a bonus, fresh content can also increase how you rank in search engine results pages. 6 Make it responsive. Prospective visitors are searching for information about your organization, current members are opening your emails, and donors are trying to give backā€”all from their mobile devices. Make sure your site functions flawlessly on the small screen with a mobile-first web mentality and responsive web design. There are more digital hacks where these came from! Watch the full recording of this webinar at arts.blackbaud.com/digiknow. Six Hacks to Create a Click-Worthy Web Experience In the Digital Life Hacks webinar, Brooke Hansel, Blackbaud design strategist, shared how to better engage with your website visitors. Here are the top hacks for using your site as a tool to form strong, personal connections online. 800.443.9441 solutions@blackbaud.com arts.blackbaud.com/interactiveservices August 2017

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