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TIPSHEET: Six Hacks for Creating Engaging Emails

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TIP SHEET Digital Life Hacks For Arts and Cultural Organizations 1 Stand out. Email is still the most important channel for marketing communications and online fundraising success. That means your visitors, members, and donors are already getting a lot of emails. Go the extra mile to ensure that your messages are relevant with content they'll find interesting and important. 2 Plan ahead. Tune in to the types of emails you should send out. Is your audience being bombarded by monthly newsletters, special event updates, and fundraising solicitations? Create a communications calendar so you know what you're sending and can appropriately space out messages. 3 Be relevant. Set up a targeted email series that speaks to each of your target audiences—visitors and new, existing, or lost members and donors—in a unique way. Provide information or updates that appeals to each audience, and always include a strong call to action. 4 Go mobile. The data is clear. More emails are opened on mobile devices every day. We're now in a mobile-first era, so make sure your emails are as beautiful and functional on mobile devices as they are on a computer screen. Think: big buttons, responsive images, and less copy. 5 Build profiles. If it's donations you're after, ask your members and donors to quickly update their data in your next email newsletter. With this simple, non-intrusive ask, you can clean up your database and build stronger constituent profiles to better engage supporters in the future. 6 Succeed with subject lines. Don't overlook the significance of an email subject line. This is key to getting your audience to open your messages. Take the time to test a variety of subject lines—from straight to funny to intriguing—and see which ones perform best for you. There are more digital hacks where these came from! Watch the full recording of this webinar here » Six Hacks for Creating Engaging Emails In the Digital Life Hacks webinar, Blackbaud Consultant Mike Snusz discussed ways to improve your email marketing efforts to drive results for your arts and cultural organization. Here are the top takeaways. 800.443.9441 solutions@blackbaud.com arts.blackbaud.com/interactiveservices August 2017

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