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CHECKLIST: Multi-Channel Strategy

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© August 2016 T 800.443.9441 E W The end-of-year giving season is the best time to use every available channel to share your messaging. Check these steps off as you build your multichannel strategy. Website □ Place a prominent "Donate/Give Now" button on your homepage with compelling copy about how donations make a meaningful impact □ Showcase your fundraising goals and progress, especially if you're using challenge or matching gifts □ Test your donation form on a mobile device to ensure that it's a seamless experience □ Incorporate impactful photos into your donation form □ Update your auto-responder email to encourage donors to take further action □ Conduct a quick search engine audit to see how your organization shows up in organic search Emails □ Build a multipart email series covering a main ask, stewardship, and a last-chance-to-give message □ Segment your contacts and target your messaging to key groups, like recent donors, lapsed donors, and prospects □ Schedule a last-minute email for December 31 highlighting the tax benefits of donating □ Sprinkle in a few outcomes-focused emails sharing the impact your organization had over the past year Word of Mouth □ Send eCards to supporters, and consider sharing a blank template with your logo and branding so that they can send it to friends and family □ Highlight ecommerce offerings, memberships, or honor donations as holiday gift options □ Arm your supporters with messaging and graphics to share on social media □ Ask loyal constituents to forward prebuilt emails to their networks to ask them for support of your mission Offline □ Enlist your whole staff and board to participate in offline stewardship like handwritten thank-you notes and phone calls, as communication from frontline professionals, like programs staff, can be even more impactful for donors MULTICHANNEL STRATEGY CHECKLIST

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