Arts & Culture

WORKSHEET: Creating Welcome Series

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© August 2016 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com To build an effective welcome series for new and re-engaged supporters, map out these steps in advance. 1. Try writing out a handful of key messages to share with new supporters. Don't incorporate any asks for donations just yet! a. Write a sentence thanking supporters for their interest in your organization. b. Give supporters instructions for adding your email address to their list of safe senders to improve deliverability of future emails. c. Share a story of impact related to your mission. Be sure to frame it in the context of the key role supporters have played in your success! CREATING A WELCOME SERIES

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