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INFOGRAPHIC: Digi-Know?

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of users will never scroll past the first page of search results, and the first organic result for a specific search will generate nearly 33% of clicks. Online posts with videos are 53 times more likely to make the first page of Google ® search results. HACK: Optimize your meta-data with keywords. HACK: Leverage video in your online marketing efforts to increase your search rankings. 75% [ S E A R C H E N G I N E O P T I M I Z AT I O N ] Stats and Hacks to Drive Digital Strategy at Your Arts and Cultural Organization [ S O C I A L M E D I A ] Spending $50 on Facebook advertising gets your message in front of 5,000–10,000 people, and you can select who you target. Facebook ® advertisers see average organic post impressions 225% higher than businesses not advertising on Facebook. HACK: Spend marketing money with Facebook and get your unpaid content amplifi fied for free! HACK: Boost your online conversions with Facebook ads. Sources: Adobe. The State of Content: Rules of Engagement for 2016 | emailmonday. The Ultimate Mobile Email Stats (2017) | Business2Community."Is SEO Dead? No…And Here's 14 Reasons Why SEO Is Still Alive" Dreamgrow. "8 Powerful Reasons You Need to Use Video Marketing" | WordStream. "How to Advertise on Facebook" | Inc. "9 Smart Reasons You Need to Be Using Facebook Ads Now" BrightTALK | Blackbaud Research 54% HACK: Choose responsive web design. Consumers ranked display as the most important aspect for personal content experience, and 54% said overall design matters. HACK: Craft and send mobile-optimized emails. [ E M A I L M A R K E T I N G ] Using buyer personas in email campaigns gets two times the open rate and five times the click-through rate. On average our customers see their email acquisitions double, a 77% increase in their number of online donations, and a 64% increase in website traffic from search and social.* Want results like this? We hear you, and that's why we'll help you define your goals and establish key performance indicators to measure your success. Contact us today or visit arts.blackbaud.com/interactive-services to learn more. Watch a webinar on web experience Watch our webinar on Facebook ads Chat with us now Watch our webinar on SEO Watch a webinar on email marketing [ W E B E X P E R I E N C E ] Over half of consumers (57%) would prefer watching videos on breaking news vs. reading an article. And 63% would rather skim several short stories than read more in-depth books or whitepapers. HACK: Engage your audience with fewer words and more visuals. arts.blackbaud.com/digiknow Benchmark your email performance to see how your organization stacks up to other nonprofits. HACK: Benchmark yourself.

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