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OVERVIEW: MatchFinder® Services

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© April 2015 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com/analytics Are You Leaving Donations On The Table? Thousands of companies offer matching gift programs to promote employee giving and increase company social responsibility efforts. However, donation match opportunities are sometimes under- utilized because employees, or even your own organization, don't know they exist or how to take advantage of matches. When employees of these companies donate to your organization, you could be unknowingly leaving money on the table by not promoting available matching gift programs. Target Analytics is here to help you find and maximize these opportunities with the MatchFinder® suite of data services. MatchFinder allows you to easily identify donors whose companies offer matching gifts and helps you provide the information needed to your donors to take advantage of employer matches. With more companies offering this benefit to their employees every year, keeping up with which companies offer matches, how much they match, and the forms needed can be more than any single fundraiser can manage. The MatchFinder services provide access to the most comprehensive and updated information on more than 20,000 companies in the United States and Canada that match charitable gifts – including company name, address, matching gift program contact person, eligibility requirements, and matching gift guidelines. In addition, MatchFinder offers you the ability to search, add, and verify employment information for your constituent records. Maximize Your Matches. Donors are more likely to make a gift to an organization if they know their employer will match it. The MatchFinder services take this a step further by empowering your donors to find out if their employers will match their gifts via an online lookup tool integrated directly on your own website. When donors are proactive in identifying their matching gift companies, completing the match process is more likely and, oftentimes, faster. The services also help you identify and target donors who may be employed by companies that offer matches. Having accurate employer information will allow you to better target donors through acknowledgments or dedicated matching gift solicitation campaigns. With the right data, the right segments, and the right messaging, you can deliver more relevant communications to your donors, thus increasing donor engagement and, hopefully, increased giving. Target Analytics ® MatchFinder ® Services Solutions to Maximize Employer Matching Gifts MatchFinder services will help you: • Identify donors employed by matching gift companies • Save staff time and effort researching individual donors • Discover hidden employer matching opportunities from your constituents • Empower donors to find and verify employer match opportunities • Boost overall revenue by increasing corporate matches

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