Arts & Culture

OVERVIEW: Blackbaud Altru + Guru

Blackbaud's Arts & Culture All Access Pass | Resources for Zoos, Aquariums, Museums, Gardens, Science and Performing Arts Centers | General Admission, Reserved Seating and Foundations

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April 2018 1 800.443.9441 | solutions@blackbaud.com | arts.blackbaud.com What data will your organization collect with Blackbaud Altru and Guru? • Contact Information • In-store and Online Purchases • Giving History • Attendance • Demographic • Geographic • Traffic Patterns • Engagement Blackbaud Altru ® and Guru Data-Driven Visitor Engagement Comprehensive Data Insight for General Admission Organizations You've heard the saying, "Two is better than one." When it comes to delivering visitor and member data insight, Blackbaud and Guru are two companies leading the way. As an aquarium, garden, museum, or zoo, you're already great at collecting a visitor's contact information to easily stay in touch—but are you collecting the data to truly understand them? What do your visitors, members, and donors want to be contacted about? What motivates them to come back? What makes them open their wallet to donate, create, or renew a membership? Blackbaud and Guru are partnering to help your organization collect data insight, so you can engage with your visitors like never before! With a modern, secure, and high-performance cloud-based ticketing solution from Blackbaud and digital experience platform from Guru, you'll no longer silo your customer data. You'll learn more about your visitors and the special exhibits, events, or shows they attend or engage with. With data insight based on purchases, donations, interests, or behaviors from both Blackbaud and Guru, you can truly convert ticket buyers into repeat visitors, members, and donors! "A Guru/Blackbaud integration represents the perfect marriage of backend and frontend data. The adage that data is more powerful in the presence of other data has never been more significant as the cultural community evolves to be more informed about its operational and programming decision-making. This partnership represents a game-changing opportunity from two leaders in their fields." —Nik Honeysett, CEO Balboa Park Online Collaborative

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