VIDEO: Boosting Your Online Sales with Website Optimization

January 9, 2018

Do you have clear goals for your website? Is your website effectively communicating your organization’s brand and mission? Does your website make it easy for visitors to buy tickets and make donations? Your website is your biggest asset, and each year it becomes a more important channel: while donations to arts and cultural organizations were flat last year, online giving grew 8.3%. Sacramento Zoo and the Gaillard Center put their website to work for them, and found not only did they grow online ticket sales and donations, but also the project helped their organization clarify their long term goals and vision. In this session, hear from Jaime Wilson, Digital Marketing Manager at Sacramento Zoo and Stephanie Shipe, Director of Marketing and Public Relations at the Gaillard Center, on how they transformed their online brand. You’ll also walk away with an understanding of what you can do today to improve your website, from Aga Siuda, the Blackbaud designer and industry expert behind both of these projects.

PANEL DISCUSSION: Aga Siuda, Principal Arts & Cultural Designer for Blackbaud's Interactive Services team with Jamie Wilson, Digital Media Manager for the Sacramento Zoo and Stephanie Shipe, Director of Marketing and Public Relations for the Gaillard Center
 


BBCON: THE PREMIER TECH GATHERING FOR SOCIAL GOOD
Join thousands of fundraisers, marketers, administrators, executives, and industry thought leaders from across the social good community to push your practice, get inspired by today’s trends and tomorrow’s tech innovations, and become part of a community like no other.

Learn more at https://bbconference.com/ 

 

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