RECORDED WEBINAR: Fundraising Analytics 101

During this webinar, we cover the basic tenets of analytics for fundraisers and explain how external data is critical to developing a successful segmentation strategy. We’ll discuss the fundamental differences between predictive modeling and wealth screening and identify the purpose, goals, benefits, and limitations of each. You’ll leave this session with a solid understanding of prospect research and segmentation concepts and how Fundraising Essentials and Blackbaud Raiser’s Edge NXT™ scores relate to them.

Watch the on-demand recording >

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VIDEO: Leveraging Big Data to Maximize Engagement With Your Patrons
VIDEO: Leveraging Big Data to Maximize Engagement With Your Patrons

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ARTICLE: One Person, One Household, One Key: The Benefits of Using a Unique Identifier on Your Constituent Records
ARTICLE: One Person, One Household, One Key: The Benefits of Using a Unique Identifier on Your Constituent Records

A few times a year, my wife and I receive separate but identical mailings from the same nonprofit.

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