During this webinar, we cover the basic tenets of analytics for fundraisers and explain how external data is critical to developing a successful segmentation strategy. We’ll discuss the fundamental differences between predictive modeling and wealth screening and identify the purpose, goals, benefits, and limitations of each. You’ll leave this session with a solid understanding of prospect research and segmentation concepts and how Fundraising Essentials and Blackbaud Raiser’s Edge NXT™ scores relate to them.
Get Your FREE Data Quality Scorecard!Request yours
Other content in this Stream
WHITE PAPER: The DATA Act
REPORT: Untapped Potential: The Case for Data Health
Make data health a key part of fundraising success.
VIDEO: Leveraging Big Data to Maximize Engagement With Your Patrons
ARTICLE: One Person, One Household, One Key: The Benefits of Using a Unique Identifier on Your Constituent Records
A few times a year, my wife and I receive separate but identical mailings from the same nonprofit.
Get Your FREE Data Quality Scorecard
Identify Your Data Quality Problems & Proactively Resolve Them
CHECKLIST: Database Hygiene
ARTICLE: Only You Can Prevent Ugly Data - A Video Blog Series by TRG Arts
Learn how to clean and enrich your data.
NEWS: Blackbaud Announces General Availability of SKY API
NEWS: Intelligence for Good™ Leverages Advanced Analytics to Transform Data into Mission-Based Outcomes
Are you leveraging predictive analytics?
3-PART SERIES: We’re Tackling the Complicated Topic of Data, Analytics and AI
Blackbaud Artificial Intelligence (AI)
RECORDED WEBINAR: Harnessing the Power of Data to Support Your Community Foundation
OVERVIEW: Blackbaud Altru + Guru
Data-driven visitor engagement with Blackbaud Altru + Guru
RECORDED WEBINAR: Data-Driven Visitor Engagement with Blackbaud Altru and Guru
RECORDED WEBINAR: Keeping Your Database Clean: Tips form a Certified Raiser's Edge™ User
RECORDED WEBINARS: Two Ways to Harness the Power of Data
It's time to grab data by the reins and take control of it! We've gathered two on-demand webinars focused ways to harness your data: Enrichment and Analytics.
SMITHSONIAN INSTITUTION: Leveraging Data for a Successful Donor Program
Are you leveraging predictive data analytics like the Smithsonian?
PODCAST: How Data has Transformed Social Good
A Conversation with Steve MacLaughlin
PODCAST: Data Driven: Not an Option Anymore
RECORDED WEBINAR: The Future of Peer-to-Peer Fundraising is Big Data
BENCHMARK STUDY: Big Data Shines on Peer-to-Peer Fundraising