REPORT: Untapped Potential: The Case for Data Health

June 4, 2018 Lisa Kenney

How much is bad data costing your organization?

Data health is a key part of fundraising success. Fundraisers need to clean data and keep it up to date, so they can use it to develop more meaningful relationships with existing donors. How much money are you leaving on the table because of bad data? What is the untapped potential in a typical nonprofit’s database?

This report definitively answers these questions and reveals the true dollar value of good data practices.



Key findings include:

  • Online giving is growing, but on average, 53% of records in a nonprofit’s database are missing email addresses*
  • The average nonprofit could be wasting thousands of dollars on each mailing thanks to bad addresses
  • Using an automated credit card updater service can help nonprofits retain thousands of dollars that might otherwise be lost on declined transactions for sustained gifts

There’s more great insight in the report. Now, get reading!

*Untapped Potential: The Case for Data Health

Download your copy today from the Blackbaud Institute >

About the Blackbaud Institute for Philanthropic Impact

The Blackbaud Institute drives research and insight to accelerate the impact of the social good community. It convenes expert partners from across the philanthropic sector to foster diverse perspectives, collective thinking, and collaborative solutions to the world’s greatest challenges. Using the most comprehensive data set in the social good community, the Blackbaud Institute and its partners conduct research, uncover strategic insight, and share results broadly, all in order to drive effective philanthropy at every stage, from fundraising to outcomes. Knowledge is powering the future of social good, and the Blackbaud Institute is an engine of that progress. Learn more, sign up for updates, and check out our latest resources at 

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ARTICLE: One Person, One Household, One Key: The Benefits of Using a Unique Identifier on Your Constituent Records
ARTICLE: One Person, One Household, One Key: The Benefits of Using a Unique Identifier on Your Constituent Records

A few times a year, my wife and I receive separate but identical mailings from the same nonprofit.

RECORDED WEBINAR: New Year, New Benchmarks: How to Leverage Data in Your Museum

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