Marketing & Communications

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  • VIDEO: Maximizing Email Deliverability2:31

    VIDEO: Maximizing Email Deliverability

    Hi, I’m Michelle McCarthy, director of marketing operations at Blackbaud. Welcome to Real-Time Marketing for Boundary-Breachers. Today’s tips are about maximizing email deliverability.

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  • NEW WEBINAR: Engaging Your Patrons with the Right Message at the Right Time

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  • ARTICLE: Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

    ARTICLE: Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

    In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make …

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  • ARTICLE: Did Facebook Just Change the Game for P2P Fundraising (Again)?

    ARTICLE: Did Facebook Just Change the Game for P2P Fundraising (Again)?

    During the Social Good Summit in November, Facebook announced the availability of an API that allows P2P fundraisers to link their external fundraising pages directly to Facebook. Learn how we got...

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  • donorCentrics Index of Direct Marketing Fundraising Performance

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  • VIDEO: Effective Email Messaging Tips for Your Nonprofit2:53

    VIDEO: Effective Email Messaging Tips for Your Nonprofit

    In this installment of Real-Time Marketing for Boundary-Breachers, you’ll learn tips for crafting an email message that gets results—whether you’re communicating with a past supporter or a potential d

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  • Save the Date & Get a Super Early Rate for bbcon 2019! October 15-17, 2018 in Nashville, TN

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  • Create Engaging Email Campaigns

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  • RECORDED WEBINAR: Engaging Your Patrons with the Right Message at the Right Time

    RECORDED WEBINAR: Engaging Your Patrons with the Right Message at the Right Time

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  • ARTICLE: 3 Ideas for Inspired Social Media Content

    ARTICLE: 3 Ideas for Inspired Social Media Content

    When scrolling through your social media feed, what makes you stop and say “Wow”? What makes you like, comment, and share? I get excited when I see content from nonprofits. With …

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  • Benchmark Your Online Fundraising & Email Performance

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  • VIDEO: Using Social Media to Advance Your Nonprofit2:41

    VIDEO: Using Social Media to Advance Your Nonprofit

    Learn how nonprofits can use social media to fundraise, increase community involvement in events, attract volunteers, and drive website traffic in this installment of Real-Time Marketing for Boundary-

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  • VIDEO: Measuring Your Nonprofit’s Email Performance2:46

    VIDEO: Measuring Your Nonprofit’s Email Performance

    Monitoring email performance gives you valuable insight into your nonprofit’s marketing success. Spam score? Click-through rate? Click-to-open rate? Learn what these measurements mean and how understa

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  • Take a Self-Guided Tour of Our Email Marketing Platform

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  • WEBSITE GRADER: Do you have a website that wows?

    WEBSITE GRADER: Do you have a website that wows?

    Take our quiz to find out how your website stacks up.

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  • Learn All About Social Influencer Marketing

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  • TIP SHEET: Ten Tips That Make or Break Nonprofit Websites

    TIP SHEET: Ten Tips That Make or Break Nonprofit Websites

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  • RECORDED WEBINAR: Six Data-Driven Strategies to Create Marketing Campaigns that Convert

    RECORDED WEBINAR: Six Data-Driven Strategies to Create Marketing Campaigns that Convert

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  • ARTICLE: Should Nonprofits Focus on Email or Facebook?

    ARTICLE: Should Nonprofits Focus on Email or Facebook?

    A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost …

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  • ARTICLE: When Major Gifts & Direct Marketing Team Up to Maximize Mid-Level Donors

    ARTICLE: When Major Gifts & Direct Marketing Team Up to Maximize Mid-Level Donors

    Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, …

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  • ARTICLE: Making Video Work Harder for Your Mission: Awareness

    ARTICLE: Making Video Work Harder for Your Mission: Awareness

    The charge is clear – video is taking over the digital world.   By 2019, global consumer Internet video traffic will …

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  • ARTICLE: Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

    ARTICLE: Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

    Let me start by apologizing.  One of the reasons that email fundraising sucks is because of people like me.  When I was new …

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  • NEW WEBINARS AND EVENTS EVERY DAY!

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  • DIGI-KNOW? Digital Life Hacks for Arts & Cultural Professionals

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  • RECORDED WEBINAR SERIES: Create an unforgettable website that connects people to your mission

    RECORDED WEBINAR SERIES: Create an unforgettable website that connects people to your mission

    An on-demand webinar series to improve your website experience

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  • WEBINAR SERIES: The Digital Age of Community Engagement

    WEBINAR SERIES: The Digital Age of Community Engagement

    Community Foundations need a great website that is engaging and can effectively communicate about its mission. Without it, you may not be connecting to your community.

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  • RECORDED WEBINAR: Courting New Constituents

    RECORDED WEBINAR: Courting New Constituents

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  • Fundraising + Marketing Automation + Social Listening

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  • WEB DESIGN LOOKBOOK: Ten Tips You Should Consider

    WEB DESIGN LOOKBOOK: Ten Tips You Should Consider

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  • Blackbaud Offers Web Design & Interactive Services

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  • ARTICLE: Making Sense of Social Media Advocacy in 2018

    ARTICLE: Making Sense of Social Media Advocacy in 2018

    This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s …

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