PODCAST: Email Deliverability - The Seismic Shift You Didn't See Coming

June 28, 2017

In this podcast, we discuss the important topic of email deliverability with Ryan O’Keefe, Product Manager at Blackbaud. There are a lot of misconceptions floating around about how email is delivered because the process is handed off to so many different entities. Listen in as we go over the ins and outs of email delivery, and how to ensure that your communications reach your target audience.  

Topics discussed this episode: 

  • How and why ISPs filter emails based on past history
  • Configuration and user engagement influence deliverability
  • Gmail is using open rates to judge email quality
  • Opens, clicks, downloads and any action influence engagement
  • How Blackbaud monitors everything to ensure deliverability
  • Putting the effort into re engagement campaigns
  • Give users a way to agree to receiving email
  • Offer users other ways to stay engaged outside of email 

Listen now:

Subscribe on iTunes, tune in on Stitcher or listen below:

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

npENGAGE

@whoisryanokeefe on Twitter

@DJVermenton on Twitter

DanielleJohnson@Blackbaud.com 

Quotes:

At Blackbaud, we set everything up according to the best industry email practice.” Ryan O’Keefe

“Organizations need to adjust their policies for sending out email. Stop targeting inactive subscribers.” Ryan O’Keefe

“Target your most engaged users to get your biggest return at the end of the year.” Ryan O’Keefe

Previous >
RECORDED WEBINAR: Thinking Outside of the Inbox
RECORDED WEBINAR: Thinking Outside of the Inbox

On-Demand Recording

Next >
RECORDED WEBINAR: Writing and Designing Engaging Emails
RECORDED WEBINAR: Writing and Designing Engaging Emails

On-Demand Recording: Writing and Designing Engaging Emails

Next Recommendation
Early Bird Registration is Open for bbcon!
Early Bird Registration is Open for bbcon!

Don’t miss out on our best pricing! Save on registration through June 29.

Benchmark Your Online Fundraising & Email Performance

And get the report
Early Bird Registration is Open for bbcon!
Early Bird Registration is Open for bbcon!

Don’t miss out on our best pricing! Save on registration through June 29.

Read more >
bbcon 2017 Arts & Cultural Keynote: The Audience Engagement Journey0:00
bbcon 2017 Arts & Cultural Keynote: The Audience Engagement Journey

Nik Honeysett, CEO, Balboa Park Online Collaborative Whether you work in performing arts, museums, or zoos, your opportunities for establishing deeper connections and creating signature experie

Watch Video
VIDEO: How Nonprofit CFOs Can Drive Organizational Success
VIDEO: How Nonprofit CFOs Can Drive Organizational Success

bbcon encore session recording

Read more >
VIDEO: The Business of Digital Engagement0:00
VIDEO: The Business of Digital Engagement
Watch Video
VIDEO: Building Strategic Community Programs0:00
VIDEO: Building Strategic Community Programs
Watch Video