"With organic reach nearly dead, incorporating a paid Facebook ad strategy is something every nonprofit MUST do in 2018. But how do you tie paid ads back to your campaign or program goals? Former Blackbaud power use turned consultant, Mark Santiago, shares his top moves for increasing list growth, renewals, petition signatures, new donations and more using Facebook ads. Walk away with a framework and specific examples of how nearly any organization can developing Facebook ads using social data. "
Home » Marketing & Communications » RECORDED WEBINAR: Five Ways to Create Facebook Ads from Social Data
Benchmark Your Online Fundraising & Email PerformanceAnd get the report
Other content in this Stream
RECORDED WEBINAR: 2018 Blackbaud Luminate Online Benchmark Report: A Deeper Dive
ARTICLE: Creating the Perfect Editorial Calendar – A Cinderella Story
The daily scramble. The sweeping moments of panic. The Google Calendar crammed with notes to share this on social and …
REPORT: Luminate Online Benchmark Report: Arts & Cultural Online Fundraising Trends
Download the full report and be sure to use the interactive benchmark tool to evaluate the health of your programs and discover areas for growth.
VIDEO: Maximizing Email Deliverability
Hi, I’m Michelle McCarthy, director of marketing operations at Blackbaud. Welcome to Real-Time Marketing for Boundary-Breachers. Today’s tips are about maximizing email deliverability.
ARTICLE: Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know
In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make …
ARTICLE: Did Facebook Just Change the Game for P2P Fundraising (Again)?
During the Social Good Summit in November, Facebook announced the availability of an API that allows P2P fundraisers to link their external fundraising pages directly to Facebook. Learn how we got...
VIDEO: Effective Email Messaging Tips for Your Nonprofit
In this installment of Real-Time Marketing for Boundary-Breachers, you’ll learn tips for crafting an email message that gets results—whether you’re communicating with a past supporter or a potential d
RECORDED WEBINAR: Engaging Your Patrons with the Right Message at the Right Time
VIDEO: Using Social Media to Advance Your Nonprofit
Learn how nonprofits can use social media to fundraise, increase community involvement in events, attract volunteers, and drive website traffic in this installment of Real-Time Marketing for Boundary-
VIDEO: Measuring Your Nonprofit’s Email Performance
Monitoring email performance gives you valuable insight into your nonprofit’s marketing success. Spam score? Click-through rate? Click-to-open rate? Learn what these measurements mean and how understa
WEBSITE GRADER: Do you have a website that wows?
Take our quiz to find out how your website stacks up.
TIP SHEET: Ten Tips That Make or Break Nonprofit Websites
RECORDED WEBINAR: Six Data-Driven Strategies to Create Marketing Campaigns that Convert
Watch an On-Demand Recording
ARTICLE: Should Nonprofits Focus on Email or Facebook?
A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost …
ARTICLE: When Major Gifts & Direct Marketing Team Up to Maximize Mid-Level Donors
Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, …
ARTICLE: Making Video Work Harder for Your Mission: Awareness
The charge is clear – video is taking over the digital world. By 2019, global consumer Internet video traffic will …
ARTICLE: Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns
Let me start by apologizing. One of the reasons that email fundraising sucks is because of people like me. When I was new …
RECORDED WEBINAR SERIES: Create an unforgettable website that connects people to your mission
An on-demand webinar series to improve your website experience
WEBINAR SERIES: The Digital Age of Community Engagement
Community Foundations need a great website that is engaging and can effectively communicate about its mission. Without it, you may not be connecting to your community.
RECORDED WEBINAR: Courting New Constituents