Constituents want more for their time. They want to be engaged and inspired by you. In this session, you'll learn why acquisition has evolved into engagement and how Save the Manatee ran a successful quiz campaign that integrated across email, social, and web channels.
Benchmark Your Online Fundraising & Email PerformanceAnd get the report
Other content in this Stream
VIDEO: Maximizing Email Deliverability
Hi, I’m Michelle McCarthy, director of marketing operations at Blackbaud. Welcome to Real-Time Marketing for Boundary-Breachers. Today’s tips are about maximizing email deliverability.
VIDEO: Marketing Tips for Planning a Successful Year-End Fundraising Campaign
Real-Time Marketing for Boundary-Breachers
VIDEO: Measuring Your Nonprofit’s Email Performance
Monitoring email performance gives you valuable insight into your nonprofit’s marketing success. Spam score? Click-through rate? Click-to-open rate? Learn what these measurements mean and how understa
WEBSITE GRADER: Do you have a website that wows?
Take our quiz to find out how your website stacks up.
RECORDED WEBINAR: Six Data-Driven Strategies to Create Marketing Campaigns that Convert
Watch an On-Demand Recording
ARTICLE: 3 Ideas for Inspired Social Media Content
When scrolling through your social media feed, what makes you stop and say “Wow”? What makes you like, comment, and share? I get excited when I see content from nonprofits. With …
ARTICLE: Should Nonprofits Focus on Email or Facebook?
A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost …
ARTICLE: When Major Gifts & Direct Marketing Team Up to Maximize Mid-Level Donors
Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, …
ARTICLE: Making Video Work Harder for Your Mission: Awareness
The charge is clear – video is taking over the digital world. By 2019, global consumer Internet video traffic will …
ARTICLE: Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns
Let me start by apologizing. One of the reasons that email fundraising sucks is because of people like me. When I was new …
RECORDED WEBINAR SERIES: Create an unforgettable website that connects people to your mission
An on-demand webinar series to improve your website experience
WEBINAR SERIES: The Digital Age of Community Engagement
Community Foundations need a great website that is engaging and can effectively communicate about its mission. Without it, you may not be connecting to your community.
RECORDED WEBINAR: Courting New Constituents
Watch the on-demand recording
WEB DESIGN LOOKBOOK: Ten Tips You Should Consider
ARTICLE: Making Sense of Social Media Advocacy in 2018
This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s …
RECORDED WEBINAR: Data-Driven Visitor Engagement with Blackbaud Altru and Guru
ARTICLE: Effective Segmentation Programs Require a Healthy Mix of Predictive Modeling & Wealth Screening
The most successful and fully developed prospecting and segmentation programs require a healthy mix of multiple techniques.
VIDEO: The Business of Digital Engagement
ARTICLE: Is Your Digital Strategy Conservative or Revolutionary?
By Nik Honeysett | Chief Executive Officer | BPOC
REPORT: The 2017 Nonprofit Online Marketing & Fundraising Benchmark