RECORDED WEBINAR: Your Supporters Can Share Your Message on Social Media

May 12, 2017

Let us show you how to get your supporters to share your message on social media

With organic reach on Facebook rapidly decreasing and competing demand for mindshare, social media influencers can bring tremendous attention to your campaigns, reach new audiences, and shape important conversations with their dedicated followers. Our demo will show you how to: - Find and engage existing influencers in your email file - Understand who is talking about your campaigns (and who you should spend time on) - Our top tip for getting influencers to share your message - Cultivate influencers into ambassadors by spending 30 minutes/day.

Watch the recording »

Learn how to identify the social influencers in your email list. It's time to empower your supporters to spread your message to their own, like-minded social networks. Let Blackbaud's solution show you how to build buzz, scale action, and turn your influencers into lasting advocates! Check out these resources to learn more »

As of May 31, 2018, Klout scores were removed from Blackbaud has implemented a social influence (Si) score. Blackbaud's SI score is comprised of three metrics: Reach, Relevance and Engagement.

Here's how we define the three key datapoints of our Social Influence score:

  • Reach – the total number of people who see the individual's content
  • Relevance – matching topics to a person (ie media to person who works at TV station)
  • Engagement – measures how much a supporter interacts with you and your cause. An engaged donor might have liked several posts on Twitter about a topic related to your mission. They could also have shared your posts with others and frequently click on links in your social media posts.
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