OVERVIEW: What is Attentive.ly?

January 30, 2017

Attentive.ly helps nonprofit organizations better understand the passions and
preferences of their supporters by enhancing existing constituent information with
data from more than 100 social networks. Because when you truly understand
what motivates your constituents, you can create stronger campaigns that drive
action for your cause.

Let attentive.ly show you how to build buzz, scale action, and turn your influencers into lasting advocates! Check out these resources to learn more!


As of May 31, 2018, Klout scores were removed from Attentive.ly. Blackbaud has implemented a social influence (Si) score. Blackbaud's SI score is comprised of three metrics: Reach, Relevance and Engagement.

Here's how we define the three key datapoints of our Social Influence score:

  • Reach – the total number of people who see the individual's content
  • Relevance – matching topics to a person (ie media to person who works at TV station)
  • Engagement – measures how much a supporter interacts with you and your cause. An engaged donor might have liked several posts on Twitter about a topic related to your mission. They could also have shared your posts with others and frequently click on links in your social media posts.


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