Accessible Analytics: A Fundraiser’s Guide to Using Raiser’s Edge NXT™ or Fundraising Essentials Scores
To many fundraisers, “analytics” sounds like a complex and time-consuming endeavor requiring a separate team with specialized skills. But with Blackbaud Raiser’s Edge NXT or Fundraising Essentials, there’s already a mountain of data insight at your fingertips. Your analytics scores represent your Blackbaud solution working for you behind the scenes, using external data and industry-leading analytics to produce actionable insight about your constituents. With the data science work done, these scores are ready for you to incorporate into your segmentation and outreach strategy. During this series, we’ll show you what your scores mean and how they can help you take a more data-driven approach to fundraising.